How Info-Loading Can Increase Your Sales 
By Kim Thomas

There are many schools of thought on how to write a successful
direct-response letter or webpage. Some say you need to be
subtle, some say be harsh, some  say be round-about, some say
be direct. There is one technique, though, that is coming to
the forefront as one of the most successful to employ.  

Info-Loading is the style of overloading an advertisement or
webpage with quality information about your product or
service. When using this technique on your website, you would
have one page that focusses entirely on one product or service
you are trying to sell. 

The theory is, you give the customer more information than
they would ever want on your product/service, and they will
feel more confident about you and what you offer. Also, the
customer that actually reads through it all is the one who's
interested enough to buy what you offer. The good news is that
it works! 

Here is how to employ this technique. First and foremost, you
need to provide quality information. We are so conditioned to
being economical with our words in advertising that it will be
hard to info-load without feeling repetitious. Instead of
going on and on about features, tell customers every single
benefit they will get from your product or service. Certainly
you want to write about the features, however, telling your
customer how they will BENEFIT from your product or service 
is more important. 

When designing your webpage, instead of leaving a lot of 
white space so it looks open, and instead of putting pictures
in to catch the eye, fill the whole space with text! Load it 
with as much information as you can fit in, without making it
unreadable. 

There are a couple of techniques you can use to catch the 
reader's eye, so your page does not look like a bunch of text
running together: 

*Divide your page into paragraphs, emphasizing each point in
a seperate paragraph.  

*Put headings and sub-headings in bold text.  

*Add different colored bullets to a list of benefits or
features.  

*Underline and change the font color of important words. 

Info-Loading a webpage, focussing on one particular product or
service is becoming very popular because it is so successful.
It increases your credibility as well as your sales. So, give
it a try and start making money!
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Kim Thomas is the owner and webmaster of Advertising
Exposure at http://www.advertising-exposure.com 
Exposure to quality, free and low cost advertising resources 
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